1.Research and Concept Development:    I began by thoroughly understanding the “Izzy Match Bizzy” brand and its target audience, exploring the unique aspects that set the show apart. This involved conducting market research to identify current social media trends and analysing competitors within the dating and entertainment space. Using these insights, I brainstormed and developed a range of creative concepts for the logo, social media content, and video design, ensuring each idea reflected the show’s playful and dynamic nature. Mood boards and style guides were then created to solidify the visual direction.

2.Design and Creation:                                  I proceeded to design several logo concepts that captured the essence of “Izzy Match Bizzy,” experimenting with different colours, typography, and design elements. Once the final logo was selected, I moved on to crafting versatile social media templates that maintained brand consistency across various content types. For video content, I developed a strategy that included teasers, highlights, and behind-the-scenes footage, complemented by custom video overlays and animations. Finally, I produced all the necessary social media graphics, videos, and promotional materials, ensuring they aligned with the brand’s aesthetic and messaging.

3.Testing, Launch, and Evaluation:    Before launching the content, I conducted a round of testing with a selected audience to gather feedback on its effectiveness. Based on this feedback, I made final adjustments to ensure everything was polished and ready for public release. The new logo, social media content, and videos were then launched across all platforms, with a coordinated effort to maximise engagement. Post-launch, I closely monitored performance metrics and audience reactions, using this data to make iterative improvements. Finally, I conducted a comprehensive evaluation to assess the overall success of the design and content strategy, setting the stage for future enhancements.